Milk & More Brand Film

Revealing the new Milk & More proposition and its journey.

Project Name:

Milk & More Brand Film

The brief:

To create a short film around the launch of the brand-new Milk & More proposition to employees. It must be exciting, inspirational and deliver a real belief about the future!

What SKil did:

We delivered a film which followed the journey of this new online service, from the Artisan producers, to the dedicated Milkmen on their rounds in their local areas, right through to the people and family receiving their goods on their doorstep. The brief emphasised that the film must really represent the values and nature of the new brand and service, as well as ensuring the film pays particular attention to the customers, who are at the heart of the Milk & More business.

The reaction to the film at the launch conference was amazing. We had lots of employees asking for it to be shown on TV, and feedback from them saying that they felt very proud to be a part of the future.

A little side note on this one… we are currently working on a revised, external version to showcase on the Milk & More website for customers. We will be sure to share the results on this when it’s fully post-production later in the year!