Kellogg’s Special K

Showing how the myspecialk website helped Kellogg’s customers.

Project Name:

Kellogg’s Special K

The brief:

Special K is one of Kellogg’s flagship products. Not only massively successful, but the brand reputation is now synonymous with healthy eating. In order to celebrate the millionth sign up to the Kellogg’s healthy eating website myspecialk.com, the aim of this project is to create an internal communications film to mark the achievement.

What SKil did:

Using only animation in red and white, we illustrated our story of how Special K customers were being helped by the website and how it touched their lives. The film delivered an emotive yet truly feel good piece. We captured this with a unique approach using only voice overs and music to animation and graphics.