Müller Group Conference 2018 – Opening Film

Showing the importance of the Müller customer.

Project Name:

Müller Group Conference 2018 – Opening Film

The brief:

To produce an impactful and inspiring opening film, which focuses around the business and the consumer. It’s about showing the importance of the customer; how they think and feel about the Müller brand can have a massive impact on the success and growth of the business.

What SKil did:

This was for an international conference, so it was important that the feel of the film wasn’t UK biased and had a real European touch to it. We came up with the storyboard, actors, locations and music to bring to life a beautiful story which focused on a father’s support and love for his daughter who is training to be an athlete. The film used Müller product from across Europe throughout, always capturing a subtle feel rather than forced product placement. Products always appeared in the film at just the right moment when needed…breakfast, snacks, taking a break- Müller has it all! The real take-home message was about reminding the audience on the most important thing for future success: always keep connected with the customer.